Η επίδραση των social media και του internet στο digital marketing

Abstract

The continuous development of the Internet in recent years has brought about significant changes in many areas of society. The rapid evolution of Social Media and the continuous increase of users worldwide play an important role in the Greek and global market. One important area in which play lately important role of Social Media, is also a business and marketing. In particular, at a time like the present, where the economic crisis is evident in every market sector, alternative solutions to enhance business position is particularly important, and social networks are able to offer such solutions. A key reason why have turned all businesses in advertising over the internet. The goal of business is to collect consumer views regarding the products traded, increasing its popularity and profitability.