Περίληψη
The subject of the present study is the liberation of the postal market and the change
from monopoly to a competitive environment. The present situation is that Hellenic Post
functions in a monopolized postal environment. But by 2013, this situation will change, as
the European Directive launches the liberation of the postal market. So how will the Hellenic
Post handle this change, deal with this change successfully and keep the customer satisfied?
The author will study this change; investigate the procedure of change and the best practices
in similar situations that can be a guide for the Hellenic Post. The author hopes to reveal the
successful enter of the Hellenic Post to the new, competitive market, maintain the customer’s
satisfaction and remain the leader among the other competitive organizations and companies.