Banks and liquidity

Abstract

Today the companies worldwide face the difficulties from the global financial crisis. Many famous organizations from all the business fields collapse due to the lack of liquid assets. After the bankruptcy of Lehman Brothers on September 15, 2008 the commercial and investment banks failed to meet their expectations. Their profit started to get smaller and in many incidents worldwide banks asked for financial support from their national governments. The lack of liquidity nowadays is the biggest financial problem for all the nations in the world. As members of the retail banking, we tried through our research to discover and solve the problems of our customers. In a few words, we tried with the method of questionnaire, to translate customer needs and expectations into specific deliverables that add value for the customer. During this thesis, many problems of the customers are going to be identified and the results will be reported. We hope that further researches upon the matter of liquidity will continue to take place.