Strategies for companies who are “Going Global” to retain customer satisfaction

Abstract

This thesis is about customer satisfaction alongside with the methods, tools, and strategies organizations who are “Going Global” use and apply. The globalization has caused distortions to the traditional business environment that eventually lead to business policy alterations and adaptations. The organizational quality culture should change so as to come to terms with the contemporary charges of the ever sophisticated, more price conscious, smarter, more demanding and less forgiving internal and external customers. The author will conduct a research based on the bibliography, the periodicals, the electronic media and her personal experience as a professional in order to address the problem. The most crucial areas of analysis will be the following: 1. The methods and tools companies use to retain and increase existing and potential customers’ satisfaction and delight. 2. Other factors that may have an impact on the main theme. 3. Corporate examples from successful strategic tools and methods application. 4. Cultivating Employee - Employer Relationships based on loyalty. 5. Customer Satisfaction and Project Management. The results of this thesis will be a set of guidelines and recommendations to organizations that will help them deal with the problem of retention of customer satisfaction.