The significance of project leadership during the launching of a new brand in the market

Abstract

Today the companies’ growth comes through projects. A kind of project is the launching of a new brand in the market. During the project implementation, many problems or difficulties take place which could make the project to lose its direction. The project manager who is responsible for the project has to develop his leadership skills keeping it, on track. These skills concern the influence of project manager to the stakeholders. Lack of leadership sets the brand development in danger and the company in economic troubles. During this thesis, elements like the leader competencies, the leadership style and brand problems will be identified and the results will be reported.