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Customer relationship management as a factor of customer satisfaction in advertising companies
(ΤΕΙ ΠειραιάCity University of Seattle, 2008-06)
The core concept of Project Management is a satisfied and delighted customer. Often, project managers in advertising sector take care of only deliver a project within time, cost, and performance but not cultivate good ...
The importance of customer relationship management in software enterprises’ life cycle
(ΤΕΙ ΠειραιάCity University of Seattle, 2008-06)
The purpose of this study is to gain a better understanding of CRM in software enterprises. This research surveys, describes and explains the importance of CRM, how CRM is managed, and how CRM is measured and evaluated. ...
Customer relationship management and its contribution to customer satisfaction
(ΤΕΙ ΠειραιάCity University of Seattle, 2007-06)
The thesis examines CRM and its relations with customer satisfaction for project managers. CRM is about creating not only strong relationships with your clients but also having a database with information regarding customers, ...