Πλοήγηση ανά Συγγραφέα "Kranidioti, Diamanto"
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The importance of customer relationship management in software enterprises’ life cycle
Kranidioti, Diamanto (ΤΕΙ ΠειραιάCity University of Seattle, 2008-06)The purpose of this study is to gain a better understanding of CRM in software enterprises. This research surveys, describes and explains the importance of CRM, how CRM is managed, and how CRM is measured and evaluated. ...